When the Atlanta Braves opened Truist Park for the 2017 season, they set out to redefine what a ballpark experience could be. The $672M stadium was the first in MLB to be integrated with a large-scale mixed-use development — The Battery Atlanta — designed to extend the energy of the game into the surrounding community through restaurants, retail, residential spaces, and live entertainment. The challenge was creating a landmark that could anchor the public plaza, carry the Braves brand beyond the stadium gates, and function as a genuine media platform — not just a sculpture.
I collaborated with multidisciplinary teams — including structural engineers Bob D Campbell & Co and LED specialists Nanolumens — to design and deliver a custom, 21-foot-diameter LED-wrapped baseball in the public plaza behind first base. The structure was engineered to function as both a civic landmark and a dynamic media platform capable of streaming live games, concerts, branded content, and real-time messaging.
Weighing nearly seven tons, the installation was designed, engineered, and fabricated over four months, requiring close coordination across design, structural engineering, fabrication, and technology partners. Working with Nanolumens, we integrated custom LED technology across the curved surface — a technically complex challenge given the spherical geometry and the need for seamless content playback at scale.
The installation immediately became the visual anchor of The Battery Atlanta — a shared, communal landmark connecting fans, visitors, and the surrounding neighborhood well beyond the ballpark gates. It extended the Braves' brand presence into the broader mixed-use development and created a dynamic media surface that activates for games, events, and branded moments throughout the season.
The project demonstrated how thoughtful experience design and rigorous engineering coordination can transform a utilitarian plaza element into a genuine civic icon — one that earns attention through craft and execution, not just scale.
