Experience design · Delivery leadership · Problem solving

I help teams design experiences that work.

I partner with studios, operators, and in-house teams — building the scalable systems, cross-functional alignment, and delivery frameworks that turn ambitious creative work into something that actually gets built and runs.

LEGO Ferrari Build and Race immersive attraction at LEGOLAND California
Clients & partners LEGO NFL ESPN MLB · Braves NHL U.S. Navy Andretti Carilion Health Harley-Davidson
What I do

The space between vision and reality is where projects succeed or fail.

Complex projects — theme park attractions, sports venues, immersive environments, pediatric spaces — involve dozens of disciplines that rarely speak the same language. Design thinks in story and intent. Engineering thinks in tolerances and load paths. Fabrication thinks in schedules and constructability. Operations thinks in uptime, throughput, and repeatability.

I work across all of it — bridging those gaps, aligning teams around a shared direction, and building the operational frameworks that translate creative vision into something that gets built, opened, and runs without breaking.

Location-based entertainment Themed entertainment Sports venues Children's healthcare
Selected work
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How I work

Embedded partner. Here where the work is hardest.

I show up where the work is hardest — across creative, technical, and operational boundaries.

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01
Frame the problem

Before designing anything, I align on what success looks like — for guests, operators, and the business. Getting this wrong early is the most expensive mistake a project can make.

02
Connect the teams

I operate across creative, engineering, fabrication, and ownership workstreams — translating between disciplines and reducing handoff friction at every stage of delivery.

03
Design for reality

Every design decision is weighed against budget, schedule, technical feasibility, and long-term operational sustainability — not just creative intent.

04
Validate and deliver

User testing and prototyping are non-negotiable. Concepts earn their place by surviving real-world conditions before anything gets built or committed to fabrication.

Let's solve something together.
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