Experience design is an operational problem.

I spent 27 years building experiences. Now I help others deliver them.

I started my career as a graphic designer and grew into the role of Executive Creative Director at Dimensional Innovations — an Overland Park, Kansas-based experience design and build firm. Over nearly three decades, I led the creative practice through a period of significant growth, ultimately overseeing a 20-person multidisciplinary team responsible for some of the company's most complex and visible projects.

My background is rooted in industrial design, which gave me something most creative directors don't have: a genuine understanding of how physical things get made and what it actually costs to make them. That fabrication-grounded instinct — knowing how a design decision ripples through engineering, manufacturing, cost, schedule, and installation — became the foundation of how I work. It's the reason I could lead the LEGO Ferrari attraction from concept through install, coordinate a 7-ton LED baseball installation on a 4-month fabrication timeline, or align a 20-person cross-functional team across a multi-year project without losing the thread between creative intent and operational reality.

I've now taken that experience independent, working directly with organizations that need a seasoned partner to help solve hard problems across creative, technical, and operational boundaries. I work best when the problems are genuinely difficult — when there's no obvious answer, when teams need someone who can hold the whole thing together, and when the stakes are high enough that getting it right actually matters.